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The beauty industry generated $16.1 billion for the year—but there are pockets of progress, according to The NPD Group.
February 4, 2021
By: Melissa Meisel
Shifting consumer priorities toward self-care and little luxuries, and broader lifestyle changes due to the pandemic moved the needle in unprecedented ways. As a result, the U.S. prestige beauty industry generated $16.1 billion in 2020, a 19% sales decline compared to the year prior, according to The NPD Group. By category, makeup sales were down (-34%) for the year followed by skincare (-11%) and fragrance (-8%), while hair grew 7%. Self-care became essential in 2020, with the winning areas...
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